About 5 years ago, everyone involved in the world of online advertising suddenly started to get very excited about the potential of marketing on social media. However, the initial boom in Facebook and Twitter advertising has begun to slow down a little as marketers start to take stock and wondered just how good the leads that they have been generating from these platforms actually are. In this article, we will take a look at the current state of social media marketing and tell you how to decide whether it is the right choice for your business.
Marketing on Facebook
Facebook is the 800 lb gorilla in the room when it comes to the world of social media marketing. Companies spend billions of pounds every single month to advertise on the platform and Facebook boasts that it can target ads much more effectively than other online advertising operators such as Google. These claims have come under scrutiny lately due to the general concerns around privacy on Facebook and other social media sites. This has caused the company to limit the targeting options available to marketers, which makes it more difficult to target ads effectively. While this doesn’t mean that advertising on Facebook is not effective, it does mean that it’s worth reviewing any strategy you already have in place. Competition for eyeballs on Facebook is increasing and companies are having to pay more for every visit to their website that they generate.
This is the time to run a Facebook advertising health check and make sure that there aren’t more effective online advertising options available to you and your business – this may be the time to reconsider search engine ads.