About 5 years ago, everyone involved in the world of online advertising suddenly started to get very excited about the potential of marketing on social media. However, the initial boom in Facebook and Twitter advertising has begun to slow down a little as marketers start to take stock and wondered just how good the leads that they have been generating from these platforms actually are. In this article, we will take a look at the current state of social media marketing and tell you how to decide whether it is the right choice for your business. Marketing on Facebook Facebook is the 800 lb gorilla in the room when it comes to the world of social media marketing. Companies spend billions of
