The first time that you sit down and try to plan out your marketing budget can be a pretty scary experience. You will quickly discover that it is possible to spend an almost unlimited amount of money on your marketing activities. If your pockets aren't very deep, it's all too easy for this to put you off the idea of running a marketing campaign altogether. What you need to keep in mind is that spend isn't important, it's the return on investment that it produces. You should be happy to spend more and more money on your marketing efforts so long as the ROI that you are achieving is hitting an acceptable level. The big question for your accountant or bookkeeper
