The first time that you sit down and try to plan out your marketing budget can be a pretty scary experience. You will quickly discover that it is possible to spend an almost unlimited amount of money on your marketing activities. If your pockets aren't very deep, it's all too easy for this to put you off the idea of running a marketing campaign altogether. What you need to keep in mind is that spend isn't important, it's the return on investment that it produces. You should be happy to spend more and more money on your marketing efforts so long as the ROI that you are achieving is hitting an acceptable level. The big question for your accountant or bookkeeper
Basics of marketing
When your marketing needs to stop – identifying problems
No marketing campaign is ever perfect. That's because there is always some way in which it could be tweaked to make things even better. This is why you shouldn't lose heart even if your marketing efforts aren't a massive success straight out of the door. Most struggling campaigns are not fundamentally bad, they just require tweaks and a little more effort to work in the way that their creators hoped they would. This is why it's so important that you set your objectives before any campaign goes live. This way, you'll have a realistic set of targets that you can measure the campaign against. Try to look to previous campaigns and marketing industry benchmarks when you are setting these. Most campaigns