There's an old saying about marketing that's no longer true (if it ever was): "I know that half of my marketing spend is a total waste of money, the only trouble is that I don't know which half". Nowadays, there is absolutely no excuse for thinking like this thanks to the number of marketing services that make it possible to track the impact of everything that you spend right down to the very last cent. Tracking your spend online Tracking the effectiveness of your online marketing spend can be relatively straightforward and, if you're not already doing it, you really should be. All you need to do is get hold of a tool like Google Analytics and place the relevant code snippet
