Content marketing can feel like it's simply the latest buzzword that the online marketing community has hooked onto. It appeared to come from almost nowhere and pop out almost fully formed about a decade ago. Now, it's almost impossible to read an online marketing blog or talk to an agency without having a lesson about content marketing shoved down your throat. However, it's worth remembering that agencies generally know what they're talking about and people don't tend to jump on this type of bandwagon unless there is a grain of truth in it. Nevertheless, if you're not familiar with the concepts behind content marketing, it can be hard to grasp exactly how it will help your bottom line. In a nutshell,
