The main job of most pieces of content marketing is to improve the Google ranking of a particular website. Many pieces of marketing are written with a particular search query, or set of queries, in mind. However, the content isn't the sole thing you have to get right for a good ranking. Here are a few other things you need to consider. Firstly, make sure your site is technically up to scratch. This means knowing that it looks good on mobiles and all sorts of screen sizes, that it loads quickly and is easy to navigate. Google and other major search engines will penalize you if any of these boxes aren't ticked and all of your content marketing efforts will be
Year: 2019
Should your company be advertising on social media?
About 5 years ago, everyone involved in the world of online advertising suddenly started to get very excited about the potential of marketing on social media. However, the initial boom in Facebook and Twitter advertising has begun to slow down a little as marketers start to take stock and wondered just how good the leads that they have been generating from these platforms actually are. In this article, we will take a look at the current state of social media marketing and tell you how to decide whether it is the right choice for your business. Marketing on Facebook Facebook is the 800 lb gorilla in the room when it comes to the world of social media marketing. Companies spend billions of