Social media is increasingly becoming a key pillar of online marketing. Platforms like Facebook, Twitter, Instagram, and Snapchat make up the majority of online web pages visited by users every day. People depend on them not just for social interaction, but also for information (news) and business. As such, it has become a necessity for businesses to target potential customers on social media. This, however, goes beyond just posting messages on social media. There are key elements that, as a marketer, you need to observe to ensure your social media campaigns are successful. Understand Your Audience You will notice that different audiences prefer different social media platforms. Teenagers, for instance, are more likely to be found on Instagram than Facebook. These platforms require
