With technology undoubtedly disrupting every aspect of our lives, businesses cannot afford to ignore the many opportunities it presents. Technology has made things a lot easier for the firms that have been quick to adapt to the changes brought by it and leveraging it to break new grounds. Email marketing has been one of the many opportunities presented to businesses to do things differently. However, email marketing might seem like the easiest route to reaching out to potential clients. Still, it calls for a clear understanding of the people your marketing message targets. It goes beyond weaving a grand narrative about your products or services. When done right, email engagement should bring about two results; drive engagements that lead to conversion and
