It might sound obvious but every single piece of marketing that you ever put out has to have a message. However, this doesn't mean that it has to convince every single person who sees it to buy your product. Nowadays, most people need to see multiple ads and reviews for a product or service before they decide to buy. However, it's important that you stop to consider what you want the person who views the ad to think and how it will change their attitude towards you and your product or service. To work out what message you need to send, you should first think of who will be looking at your advert. If that person is just doing some initial
