When companies start putting together their marketing strategy, it can be tempting for them to try to reach the widest possible audience. After all, one might assume that the more people who are in your audience, the more likely it is that one of them will decide to buy your product or service. Marketing science and experience, however, shows that this isn't the case. Marketing campaigns tend to be most effective when they send a message that is relevant to a particular audience. A dull, generic message that talks to a wide group is far less likely to be effective than a direct and specific message that speaks to a smaller one. Example: How to Select Your Audience Let's look at a working
Month: September 2019
Getting your website ready for the mobile age
If your website experience still isn't up to scratch on mobile devices then you're really playing with fire. Google may still be in the process of rolling out its mobile-first indexing update but in a few months, it will be active on all searches. This means that websites that provide a poor experience on mobile devices, including those that redirect visitors on mobiles to a mobile-specific version of the site, will suffer in Google's search results. How to ensure your site is ready for the new index To avoid being penalized by the new setup, all websites must use what is known as mobile responsive design. This means that all of the elements of your site can rearrange themselves to look good