Search Engine Optimisation, better known by its initialism SEO, is the name given to the process of improving a website so that it appears as high up as possible in the results of search engines like Google. SEO has become an increasingly important part of almost all online marketing campaigns as more and more internet users turn to Google and other search engines in order to find what they're looking for online. For this reason, a site's Google ranking is vitally important and any fall can cost major websites millions of dollars in a few short weeks. The process of SEO is generally split into on-site and off-site optimization. In this article, we'll give you a brief overview of both of
