Your website is the heart of your online marketing efforts. That much should be obvious to anyone. However, if you're being pulled in different directions by different parts of your business, all of which are constantly asking you to 'quickly stick something up on the website' it can be easy for that site to become a dumping ground for other people's information. You need to pick a mission for your website and ensure that everything you add to the site helps it to achieve that mission. The mission will vary depending on your business but here are a few examples of what it could be. To attract new customers To give information and tips to existing customers To sell products over the internet To
