If you've ever taken a marketing class, you'll know that identifying the person you are trying to target is an essential part of any marketing campaign. While it is tempting to think that your product is for anyone and that you should try to target the widest possible audience with your advertisement, in reality, this is rarely the case. It's difficult for an ad with an enormous and varied audience to be effective and you're far more likely to see positive results if you identify a particular demographic and choose a message that you know will appeal to them. In this article, we will run you through a few ways of doing that and explain how you can write an
