Once you've put together a content marketing plan for your website, there is one more question to be asked that some webmasters ignore in their rush to get their site online. Who should we attribute the content to? This is not a hypothetical question anymore. The latest major update to the Google search algorithm, known as the EAT (expertise, authority, trustworthiness) update promoted sites that show their credentials and which are written by authors with good reputations in their field. This means that it's worth seeking out the people in your business who have strong reputations in your sector and making them the face of your content. How to write an author bio Once you have selected the person that you are
