If you've paid attention while you've been using Google, then you've probably noticed that it is possible to buy your way to the top of the results on the world's most popular search engine. This is done through a system known as Google Ads, which allows different companies to bid on individual search terms for the chance to show their website off to potential visitors. This entire system is managed through a fantastically complex algorithm that runs an instant auction between dozens of websites every single time someone types a query into Google. If you're trying to get your business up and running or just want to get what you do in front of more potential customers, then PPC advertising could
