Once you've put together a content marketing plan for your website, there is one more question to be asked that some webmasters ignore in their rush to get their site online. Who should we attribute the content to? This is not a hypothetical question anymore. The latest major update to the Google search algorithm, known as the EAT (expertise, authority, trustworthiness) update promoted sites that show their credentials and which are written by authors with good reputations in their field. This means that it's worth seeking out the people in your business who have strong reputations in your sector and making them the face of your content. How to write an author bio Once you have selected the person that you are
Content marketing
How to promote your content marketing work
Once you've put a lot of effort into creating great pieces of content marketing for your website, it can be a little bit dispiriting if you have to sit back and wait for people to notice what you have done and for it to start having an impact on your bottom line. This is why the way that you promote it is so important. Here are a few examples of what you can do to make people notice your work. The first place to try is your social media accounts. Spend some time building up your profile and your social media accounts in general. If you have a good group of followers, they will be the first to read anything you
Write early, write often! The importance of regular content
It's easy to produce a lot of content right at the start of your content marketing campaign and then to pull back as you either get distracted or are disappointed by the initial results of the campaign. As easy as it is to lose heart, it's important that you don't as a good content marketing campaign will build in effectiveness over time. If you give up too quickly, you'll never truly know the impact your campaign could have made. You can avoid this problem by producing a realistic content schedule right at the start of your project. Make sure that you plan things for at least the first three months so that there is time for you to establish a sensible
What is content marketing?
Content marketing can feel like it's simply the latest buzzword that the online marketing community has hooked onto. It appeared to come from almost nowhere and pop out almost fully formed about a decade ago. Now, it's almost impossible to read an online marketing blog or talk to an agency without having a lesson about content marketing shoved down your throat. However, it's worth remembering that agencies generally know what they're talking about and people don't tend to jump on this type of bandwagon unless there is a grain of truth in it. Nevertheless, if you're not familiar with the concepts behind content marketing, it can be hard to grasp exactly how it will help your bottom line. In a nutshell,
How to get organic search engine exposure for your content marketing
The main job of most pieces of content marketing is to improve the Google ranking of a particular website. Many pieces of marketing are written with a particular search query, or set of queries, in mind. However, the content isn't the sole thing you have to get right for a good ranking. Here are a few other things you need to consider. Firstly, make sure your site is technically up to scratch. This means knowing that it looks good on mobiles and all sorts of screen sizes, that it loads quickly and is easy to navigate. Google and other major search engines will penalize you if any of these boxes aren't ticked and all of your content marketing efforts will be