Who are you trying to target with your ads? Basics of marketing 0 If you’ve ever taken a marketing class, you’ll know that identifying the person you are trying to target is an essential part of any marketing campaig
What should your website actually do? Online marketing techniques 0 Your website is the heart of your online marketing efforts. That much should be obvious to anyone. However, if you’re being pulled in different direct
How to promote your content marketing work Content marketing 0 Once you’ve put a lot of effort into creating great pieces of content marketing for your website, it can be a little bit dispiriting if you have to si
Write early, write often! The importance of regular content Content marketing 0 It’s easy to produce a lot of content right at the start of your content marketing campaign and then to pull back as you either get distracted or are
Tracking the return on your marketing spend Basics of marketing 0 There’s an old saying about marketing that’s no longer true (if it ever was): “I know that half of my marketing spend is a total waste of money, the o
Are you getting the message right? Basics of marketing 0 It might sound obvious but every single piece of marketing that you ever put out has to have a message. However, this doesn’t mean that it has to conv
Getting your website ready for the mobile age Online marketing techniques 0 If your website experience still isn’t up to scratch on mobile devices then you’re really playing with fire. Google may still be in the process of rol
What you need to know about search engine optimisation Online marketing techniques 0 Search Engine Optimisation, better known by its initialism SEO, is the name given to the process of improving a website so that it appears as high up
Is PPC advertising right for your business? Online marketing techniques 0 If you’ve paid attention while you’ve been using Google, then you’ve probably noticed that it is possible to buy your way to the top of the results on
